A fair pricing mentality for the secondary Ticket Market

tickets

Whether you want to buy or sell tickets on KaufmeinTicket, everybody on our platform meets the price limitation of 25% on top of the original ticket value. But why did KaufmeinTicket choose to put a restriction on their prices? And how did we even decide on this number of 25%?

Do you remember how you bought tickets before the internet was born? People would wait in line for hours, sometimes even days, to acquire tickets to see the biggest stars live on stage. Back then people already knew that where demand is higher than the supply, the value of a ticket would increase. So, people would purchase more tickets as they could, and then resell them against higher prices than the original ticket price.

Years later we have developed online waiting queues. No longer do we have to wait in the cold outside, but thanks to the internet we now have the luxury of purchasing our tickets from wherever we are in the world. But concerts will always be met with a limited supply of tickets, and when the demand is higher than the supply, the value of a ticket still rises. Should we then forbid people to resell their tickets altogether?

We don’t think so. At KaufmeinTicket, we believe that a purchased entrance ticket is property of the buyer who has the right to do with his property whatever he wants. Being the platform that facilitates a safe and secure way to buy and sell your tickets, we see a chance here to establish a fair pricing mentality. If we all were to adapt the same understanding of 25% being fair-priced, we believe that tickets will resell faster and ultimately reduce the chances of having empty seats in the stadiums and concerthalls.

The decision to make the percentage 25% is based on a campaign run by the Bundesverband der Konzert- und Veranstaltungswirtschaft e.V. (http://bdkv.de). The association of German promoters have collectively decided in their “NEIN zum Ticketschwarzmarkt”-campaign in 2018 that the reselling of tickets with more than 25% on top of the original value should be prohibited.

By adapting the same percentage as the association, we wish to ignite a chain-reaction where we ultimately all come to accept the same understanding of fair pricing.

Whether you want to buy or sell tickets on KaufmeinTicket, everybody on our platform meets the price limitation of 25% on top of the original ticket value. But why did KaufmeinTicket choose to put a restriction on their prices? And how did we even decide on this number of 25%?

Do you remember how you bought tickets before the internet was born? People would wait in line for hours, sometimes even days, to acquire tickets to see the biggest stars live on stage. Back then people already knew that where demand is higher than the supply, the value of a ticket would increase. So, people would purchase more tickets as they could, and then resell them against higher prices than the original ticket price.

Years later we have developed online waiting queues. No longer do we have to wait in the cold outside, but thanks to the internet we now have the luxury of purchasing our tickets from wherever we are in the world. But concerts will always be met with a limited supply of tickets, and when the demand is higher than the supply, the value of a ticket still rises. Should we then forbid people to resell their tickets altogether?

We don’t think so. At KaufmeinTicket, we believe that a purchased entrance ticket is property of the buyer who has the right to do with his property whatever he wants. Being the platform that facilitates a safe and secure way to buy and sell your tickets, we see a chance here to establish a fair pricing mentality. If we all were to adapt the same understanding of 25% being fair-priced, we believe that tickets will resell faster and ultimately reduce the chances of having empty seats in the stadiums and concerthalls.

The decision to make the percentage 25% is based on a campaign run by the Bundesverband der Konzert- und Veranstaltungswirtschaft e.V. (http://bdkv.de). The association of German promoters have collectively decided in their “NEIN zum Ticketschwarzmarkt”-campaign in 2018 that the reselling of tickets with more than 25% on top of the original value should be prohibited.

By adapting the same percentage as the association, we wish to ignite a chain-reaction where we ultimately all come to accept the same understanding of fair pricing